Etnocentryzm konsumencki a produkty regionalne
Consumer ethnocentrism and regional products

Summary/Abstract: The main objective of the article is to show the influence of consumer ethnocentrism on the regional products on the market. Consumers give more attention today to look not only on the ingredients, they watch carefully in which country products are made. In the article it has been shown why some of the customers would like to buy only products, which have been made in their own country and which factors are responsible for great demand. It is explained the influence of globalism on the ethnocentrism, what kind of impact it is connected with the global culture for the regional products and how it changed in Poland through the years. It has been shown, which factors are responsible for the level of the ethnocentrism and which kind of advantages and disadvantages has ethnocentric behavior on the regional and national market and economy.

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