Dryf strategiczny i zmiana organizacyjna w perspektywie procesualnej
Strategic drift and organizational change in the processual perspective
Author(s): Zofia Patora-WysockaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: strategic drift; processual approach; practice; routines; organizational change
Summary/Abstract: The article discusses the issue of strategic drift in businesses in theoretical and empirical terms with the application of processual perspective in management. Processual approach is a relatively new cognitive trend taking up the issue of formation and transformation of organizations from the point of view of routines and practices. The paper aims to present a strategic drift from the processual perspective. The thesis that recursiveness of practice; devoid of elements of spontaneous changes; can cause strategic drift in an enterprise has been adopted in the article. The study involved a case study of a company operating in the clothing industry. The research has identified key partial elements of the process of strategic drift; which have cognitive value in the context of the adopted cognitive perspective.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2016
- Issue No: 422
- Page Range: 335-346
- Page Count: 12
- Language: Polish