NOWADAYS FASHION AND ADVERTISING PHOTOGRAPHY
NOWADAYS FASHION AND ADVERTISING PHOTOGRAPHY

Summary/Abstract: Fashion photography has its special place within photography domain, acting as a reply to the necessity of reflecting femininity towards society. It may seem an easy achievement, but due to its charming character, fashion photography earns the status of one of the most difficult photography genders. Thus, fashion photographers stay at the top of the branch, when it comes about respect, recognition and incomes. Judging from a historical point of view, fashion photography and the so called beauty and glamorous photographs have been considered to be a commercial practice. This is important when establishing that a beauty photography represents an actual commercial approach to sell various products. Glamour photography, on the other hand, has meant creating a special and specific atmosphere to enhance the perfection of the photographed subject which was often associated to movie stars and celebrities.

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