Elements of strategy, communication and electoral marketing in the 2009 presidential campaign - Case study: Constanta county
Elements of strategy, communication and electoral marketing in the 2009 presidential campaign - Case study: Constanta county

Summary/Abstract: The purpose of this investigational debate is analyzing the different way of acting of the political actors nationally and locally within the electoral campaign for the presidential elections from 2009, in Constanta. The results shows that in Constanta there was a fracture between local and national elements of the political campaign, lacking common elements and was predominantly a negative one and mostly consisted of street messages and posters The candidateship of a weak leader imposed to a strong party organization the attempt to find some substitution stratagems, using other image vectors, adopting a “closed” type strategy.

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