ЛОЖЬ КАК КОММУНИКАТИВНЫЙ ФЕНОМЕН (В КОНТЕКСТЕ БОЛГАРСКОЙ И РУССКОЙ ЛИНГВОКУЛЬТУРЫ)
THE LIE AS A COMMUNICATIVE PHENOMENON (IN BULGARIAN AND RUSSIAN LINGUOCULTURE)

Summary/Abstract: The paper dwells on the various aspects of lie as one of the «faces» of ingenuine speech behavior. It further attempts to conceive the basic structural modifications of lie on the basis of the linguisticmarkers typical to this phenomenon in Russian and Bulgarian linguoculture. The classification ofthe linguistic exponents of the phenomenon forms the communicative behavior of the sender withrespect to the realization of his/her communicative intention. The paper also discusses its variantssuch as slander, appraisal, compliment, disorientation, mystification and others. Specific nationalstereotypes in the interpretation of the phenomenon are also presented in the article.

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