Vencedores, heróis, craques… A imagem linguística do êxito desportivo na imprensa eletrónica portuguesa
Winners, heroes, superstars… A linguistic image of sport success in Portuguese electronic media

Summary/Abstract: The Internet gave to different media unlimited possibilities of transmission of information. It responds quickly to any contemporary changes, offers a space for open discussion and facilitates exchange of ideas or opinions. The image of a world provided by electronic newspapers has an unparalleled dynamic, and its language is one of the most significant factors. In this context the sport, as one of the key issues in Portuguese media discourse serves as a basis for a linguistic analysis with various interpretations.

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