The Constructionist Theory of Speech as Visual Semiotics
The Constructionist Theory of Speech as Visual Semiotics
Author(s): Antonio SanduSubject(s): Philosophy
Published by: Editura Lumen, Asociatia Lumen
Keywords: Visual semiotics; constructionist theory of the discursive speech; consensus trance; propaganda.
Summary/Abstract: The article aims to develop an analysis of the construction of political propagandist speech. We will approach the advertising speech from the perspective of the visual semiotics’ particularities. We will consider the theory of consensual truth, proposing a constructionist theory of the discursive truth, highlighting a particularity of the social construction of the truth – exercising the consensus trance as an instrument of visual semiotics.
Journal: Postmodern Openings
- Issue Year: 05/2014
- Issue No: 3
- Page Range: 49-66
- Page Count: 18
- Language: English
