Беглика free fest: където зеленото движение среща фестивалната индустрия
Beglika Free Fest: the Green Movement Meets the Festival Industry

Summary/Abstract: A connection between the latest trends in the development of the music industry with the search for social change of the massive movements from 2013 in Bulgaria is outlined in the text. After the digital turn and the spread of technologies of free file-sharing, the record industry has lost a significant share and consequently has turned to live music and festivals, which have become the “new” post-digital cultural industry. The festival in Beglika, starting in 2008 as a free forum of the green movement in Bulgaria, with the years has embraced the logic of constant growth of the festival industry. But by doing this, it contradicts its own idea which is fundamental for the festival itself as well as for the green movement – the idea that “less is more”. What could be the outcomes of this relation? Shall the green movement and the ideas for social change gain more popularity? Or the festival will loose from its growth?

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