AN ACTUAL MAJOR OBJECTIVE: THE NECESSITY OF PERMANENT INCREASE OF COMPETITIVENESS OF WORLDWIDE WINE Cover Image

AN ACTUAL MAJOR OBJECTIVE: THE NECESSITY OF PERMANENT INCREASE OF COMPETITIVENESS OF WORLDWIDE WINE
AN ACTUAL MAJOR OBJECTIVE: THE NECESSITY OF PERMANENT INCREASE OF COMPETITIVENESS OF WORLDWIDE WINE

Author(s): Cristina Sandu
Subject(s): Economy
Published by: Editura Eurostampa
Keywords: the target market; the market analysis; the direct competition; the SWOT analysis; the audit studies.

Summary/Abstract: According to the researches and studies made by different bodies of specialty and specialists it is mentioned that in the development of the Romanian wine growing and making department in the short and medium run it persists the vision: creating and maintaining an added value as much as possible inside the country in terms of a superior valuing of the wine growing and marketing potential, increasing the export of the bottled wine and creating an image of quality and excellence around the Romanian wines in the foreign markets.

  • Issue Year: XVII/2011
  • Issue No: 17
  • Page Range: 806-809
  • Page Count: 4
  • Language: English
Toggle Accessibility Mode