OPTIMIZING HUMAN CAPITAL – BETWEEN THE MOTIVATION OF THE EMPLOYEES AND THE PERFORMANCE REQUIRED BY THE CORPORATE RESPONSIBILITY
OPTIMIZING HUMAN CAPITAL – BETWEEN THE MOTIVATION OF THE EMPLOYEES AND THE PERFORMANCE REQUIRED BY THE CORPORATE RESPONSIBILITY

Summary/Abstract: As a part of intellectual capital, the human capital represents the knowledge and the expertise of a company’s employees. In order to get the highest performance from their part, they have to be financially and non-financially motivated. Financial motivation of the employees is enough, but not efficient in respect of expenses, because, in a company, salaries cannot be increased monthly. Non-financial motivation means determining them to work efficient, without making use of financial reasons. This last affirmation is related to corporate responsibility, which is considered to be an obligation of the management to adopt the best practices in relation to the stakeholders. In this paper, four dimensions are taken into consideration, in order to ensure a sustainable change in the relationship between the enterprise and own employees: institutional, political, economic and social.

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