THE IMPACT OF THE ECONOMIC CRISIS ON EUROPEAN RETAIL
THE IMPACT OF THE ECONOMIC CRISIS ON EUROPEAN RETAIL

Summary/Abstract: The paper illustrates the European retail trends as subject to the impact of the economic crisis. Overcoming the crisis in the case of certain European countries is based on actual facts, namely figures. Overall, however, the recovery process appears to be slow and unequal when it comes to regional markets. Thus, studies have revealed for the year 2010 a limited increase in volumes in the food sector, which indicates the struggle of this sector’s players to keep consumption to the float line by means of intensive promotional activities. Regarding European retail, two major trends can be mentioned: a high level of consolidation and wider diversity throughout the world of retail.

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