PERPETUAL SELF CONFLICT: SELF AWARENESS AS A KEY TO OUR ETHICAL DRIVE, PERSONAL MASTERY, AND PERCEPTION OF ENTREPRENEURIAL OPPORTUNITIES Cover Image
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PERPETUAL SELF CONFLICT: SELF AWARENESS AS A KEY TO OUR ETHICAL DRIVE, PERSONAL MASTERY, AND PERCEPTION OF ENTREPRENEURIAL OPPORTUNITIES
PERPETUAL SELF CONFLICT: SELF AWARENESS AS A KEY TO OUR ETHICAL DRIVE, PERSONAL MASTERY, AND PERCEPTION OF ENTREPRENEURIAL OPPORTUNITIES

Author(s): Murray Hunter
Subject(s): Philosophy
Published by: Addleton Academic Publishers
Keywords: awareness; self identity; ethics; sustainability; emotions; opportunity

Summary/Abstract: This paper considers the nexus between the environment, self and reality, and the influence upon ethics, entrepreneurial opportunity, and sustainability. It is postulated that perception and interpretation by individuals creates meaning and that this is regulated by self identity and corresponding levels of awareness. A model of awareness and identity is presented where it is further argued that our ethics, perceptions of opportunity, and views of sustainability are a product upon what level of awareness we are anchored. Finally, this paper postulates that new paradigms of ethics are required to create a sustainable society and that individuals must achieve humility and personal mastery in order to be a creative and effective entrepreneur and leader who will be concerned about ethics and sustainability this century.

  • Issue Year: III/2011
  • Issue No: 2
  • Page Range: 96-137
  • Page Count: 42
  • Language: English
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