Vest je muškog roda – etički aspekti rodne ravnopravnosti u informativnom programu nacionalnih televizija u Srbiji
A Piece Of News Is Male Gendered – Ethical Aspects Of Gender Equality In Informative Programme Of National Televisions In Serbia

Summary/Abstract: This work tends to discuss ethical aspect of gender equality in Serbia through content analises of informative programme. Concidering that gender identity, relations and beliefs are, as a part of public sphere, spotted through form and content of TV informing, way of representing and adressing women, we set our attention right to these aspects. The article has been a part of Women in television mirror- gender equality in informative programme of Serbia research, conducted by the Center for Study in Cultural Development, in June and Jully, 2009. The research has shown that you can make a 25 minutes TV journal and not mention a woman, otherwise satisfying all broadcasting technical and programme criteria. We started with the assumption that media are both the mirror of society as well as a creator of social movements, and that the image we detect shows us what part on social scene in Serbia women play, but also point to tendencies in that domain.

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