The coordination of tourism market along patron-client relations
The coordination of tourism market along patron-client relations
Author(s): Márta KissSubject(s): Economy, Business Economy / Management
Published by: Budapesti Corvinus Egyetem Szociológia Doktori Iskola
Keywords: patron-client relation; tourism market; hierarchy; local products; regional brand
Summary/Abstract: In my article I try to elaborate on the dichotomy of market and firm with the presentation of a “firm-like market”. In course of my researches, I have investigated the formation of tourism market in the Hungarian Szatmar area and analyze it with economic sociological methods. In the village of Szatmáregres the mayor organizes touristic market with the help of hierarchy along patron-client relation: he selects the actors, coordinates and monitors the activities and he may delicately pressure on the actors as well. He helps such actors to enter the market who would be incapable to do so on their own, since they have got no sufficient capital and appropriate entrepreneurial skills. The novelty of the case presented could be that hierarchical control not only supplements contractual relations concerning market partners, but it also creates the actors of the market themselves.
Journal: Corvinus Journal of Sociology and Social Policy
- Issue Year: 5/2014
- Issue No: 2
- Page Range: 131-150
- Page Count: 20
- Language: English