Възприемане на заплахата и готовност за реакция в ситуация на повишена радиоактивност
Theаt Perception and Response Readinessin High Radioactivity Crisis

Summary/Abstract: The subject of this paper is the knowledge and expected response readiness of lay audience in high radioactivity crisis situation. A fear appeal is a persuasive message that aims to scare people by describing the frightening things that may happen to them if they do not follow the persuader’s recommendations. The Extended Parallel Process Model (EPPM) helps explain why some fear appeals succeed and others fail. Based on EPPM and through empirical survey on knowledge and perception of risk, this research is trying to foresee the response readiness of Bulgarian citizens in case of high radiation emergency. In the course of the study, appears the question if a fear appeal within responsible institutions’ public communication about nuclear risks exists at all.

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