A hely színe
The colour of the location

Summary/Abstract: This paper deals with discourses about the „local (regional) product”, analyzes the means different actors use in the invention and construction of local food in Seklerland, the ways of interpretation. It also tries to reveal some of the factors of the social phenomena that lead to the present trends and abundance of notions. As a main theoretical frame the writing is based on conceptions of conventions theory, a further aim is to clarify and to provide a brief sketch of the regional alternative food sector.

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