"A marosvásárhelyi zsurnalisztika". Egy vidéki közösség olvasási stratégiája 1884-ben
Journalism in Marosvásárhely: A Rural Community's Reading Strategy in 1884

Summary/Abstract: Lajos Tolnai had already been a well known writer when as a minister he got to the Reformed Congregation of Marosvásárhely in 1868. He left Marosvásárhely after sixteen years and resigned from his job due to several conflicts and scandals with the locals. The press campaign set up against Tolnai played an important role in his departure. In the history of communication the Tolnai case points out the process in which a rural community eliminates the person who compromises the community's self image transmitted through the local newspapers. The case also points out an example of the usage of literature in society when the interpretation of literary works plays an important role in the communication startegy carrying out an informal decision made by the locals: Lajos Tolnai's elimination.

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