A könyv teste, a könyv lelke. A nem digitális fordulat
The Body and soul of the book: the non-digital turn

Summary/Abstract: The article is concerned with the future of traditional paper books, still widely preferred as gifts, but deemed to be in the process of being replaced by e-books in the current digital era. However, according to the author’s main thesis, the cultural change brought about by digital literacy actually gives a new impulse to printed books, which are being reborn through a process of reinterpretation of their traditional characteristics. Artistic book design benefits from this process, as the design becomes even more important due to the challenges posed by the presence of digital texts. Consequently, the rival presence of the e-book could be seen as positive and could be accepted or even welcomed as a provocation by the younger generation of book designers. At the same time, these new book designs also provide a challenge or a provocation to the readers, forced to take a more active role.

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