CREATIVE INDUSTRIES AND THEIR ROLE IN THE EUROPEAN CAPITAL OF CULTURE COMPETITION
CREATIVE INDUSTRIES AND THEIR ROLE IN THE EUROPEAN CAPITAL OF CULTURE COMPETITION

Summary/Abstract: In the last few years the creative industries had a very important influence in defining the cultural offer of a lot of European cities candidates for the Competition of the European Capital of Culture. In this case the creative industries became subject of interest to reach various policy objectives: city marketing, city branding, urban sociology, urban regeneration etc. In the same time the creative industries have a strong relation with social media and the development of digital economy. Using a statistical and documentary analysis, the purpose of this article is to reveal the unsatisfactory standards of the programs for the cultural capitals in using the creative industries. Another purpose is to evaluate some specific resources and activities involved by the Romanian competitors (cities) engaged in the competition of the European capital of culture between local cultural strategies and the perspective of cultural creative contribution.

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