Princípy a prístupy marketingu a ich aplikácia vo verejnom sektore
Marketing Principles and Approaches applied in the Public Sector

Summary/Abstract: This paper discusses the starting points and different possibilities of marketing approaches and concepts implementation in the area of public economics. In the public sector or in the non-profit economy most activities associated with the possibility to use marketing is not connected to customer satisfaction as such, but to citizens. An important particularity of the of public sector organizations functioning is that they deal with the provision of services rather than selling products. With regard to this problematic context market principles and public servants conducted by them are often found in controversial positions.

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