INNOVATION CHALLENGES OF THE SILVER ECONOMY
INNOVATION CHALLENGES OF THE SILVER ECONOMY

Summary/Abstract: The human population is ageing. This phenomenon is a major challenge for the society, but it can also be a great opportunity for business and economy. The competition for a better position in the ageing segment of the economy has already started worldwide. „Calico” was the first huge project in the United States to enter into this economic segment in an innovative way. In the EU, the „Silver economy” focused on developing strategies related to the ageing population, mainly in terms of special technology services. These services generally aim to support well-being through health monitoring, robotic assistance, electrical mobility or sport activities including health tourism, green care and web based home care solutions. Nowadays, innovation developers focus on solutions for elderly people. Economic sectors involved in innovation and development want immediate strategies and clear visions for the next decades. Health and social care, health services, self-health management and senior tourism all require ready models. The question is whether there is an innovative ready-to-use model that will be suitable for the needs of the Silver Economy?

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