Mediji, ženska rodna uloga i rodni stereotipi
Media, woman’s gender role and gender stereotypes

Summary/Abstract: Social expectations of how women and men should look like, how they should behave and what characteristics they should have are called gender roles. It is obvious from this definition that gender role isn’t something we are born with, but a social construction. Gender stereotypes are beliefs about characteristics that are typical for men and women, such as physical appearances, personality characteristics, occupational interests or emotional dispositions. We learn different kinds of behavior related to gender from the early childhood through the process of socialization - a process in which one learns about his own culture and acquire its values, beliefs and social norms. Along with other socialization elements, the media play an important role in gender roles development, and in production and reproduction of gender stereotypes.

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