Studiji novinarstva i žene – kako su žene postale „sredstvo“ filmskih studija
Studies of journalism and women – how women have become a „means“of film studios

Summary/Abstract: Since there are today many attempts, mostly under the influence of women associations (some people name them with the old “feministic term”), to point out and prove that women are not only means of film and entertainment industry in general, but also means of “serious” informative TV shows and since there are no “serious topics and problems” on the screens, with this paper we want to show that the reason for that is neither the quantity of women journalists nor “lack of women” as associates in informative electronic media. On the contrary! The paper, with the research on numeral representation of women, above all at many faculties of journalism, points out (the authors’ intention is to prove) that the reason for the above mentioned is firstly exclusion of women as the owners of media companies, in fact there are almost no women in that area both in developed and in our so called “transition” period and space (of former Yugoslavia). Exclusion of women from the ownership structures in the period of the film and later radio and TV emergence, especially from the current – corporation media companies and using of women exclusively as “performers” of the entertainment-tabloid contents (info-tainment) brings them to the position of the “means” and not subject of media. Contemporary media “Copernican revolution” lies in the fact that all citizens with some knowledge and for our circumstances a little bit more expensive equipment can be and are journalists (an example of September 11) and they can get their own media (Internet TV through WEB). In that way they can gradually change the ownership structure of media or more concretely they can become SUBJECTS and not only the objects of media.

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