What does CSR really stand for? An analysis of corporate definitions of CSR in Poland
What does CSR really stand for? An analysis of corporate definitions of CSR in Poland

Summary/Abstract: Corporate social responsibility (CSR) is perceived as the building block for modern literature focused on the primary purpose of a firm and its role in society. CSR; however; can be still described as knowledge in a continuing stage of emergence with neither a dominant paradigm nor universal definitions; assumptions; nor methods. The lack of consensus in the literature is accompanied by the increasing ambiguity of understanding and implementation of CSR among companies. The goal of this paper is to explore how CSR is defined in the literature and contrast these findings with definitions used by the most responsible companies in Poland. The study is also aimed to identify challenges for future research in this field. In doing so; I conduct a content analysis of CSR definitions published on corporate websites and in documents of companies included in the “2015 Ranking of Responsible Companies.” The study enabled to identify three themes that illustrate current understanding of the concept among the most responsible companies in Poland: (1) integration with core business strategy; (2) stakeholder relationships management; (3) sustainability.

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