Retro-Innovation and Corporate Social Responsibility
Retro-Innovation and Corporate Social Responsibility

Summary/Abstract: The paper deals with the retro-innovation and their importance to corporate social responsibility (CSR). Corporate social responsibility is a process with the aim to encourage a positive impact through activi-ties on the environment, consumers, employees, communities, and all other stakeholders of the public sphere. The accelerated rate of technological and social change influences on the society. The main social problems are symptoms of future shock. Retro-innovation trend is emerging against an acceler-ating backdrop of “datafication”. New products are designed to connect customers with the past in ways that are nostalgic, interactive and environmental. CSR thanks to the retro-innovation encourages has a positive impact on the all stakeholders and eliminates the future shock.

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