NEGATIVE TELEVISION POLITICAL ADVERTISING IN THE 2009 ELECTIONS TO THE EUROPEAN PARLIAMENT IN POLAND Cover Image

NEGATYWNA TELEWIZYJNA REKLAMA POLITYCZNA W WYBORACH DO PARLAMENTU EUROPEJSKIEGO W POLSCE W 2009 ROKU
NEGATIVE TELEVISION POLITICAL ADVERTISING IN THE 2009 ELECTIONS TO THE EUROPEAN PARLIAMENT IN POLAND

Author(s): Marek Friedrich
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Media studies, Communication studies, Electoral systems
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: political marketing;negative campaign;political advertising;election;European Parliament;Law and Justice;Civic Platform;Democratic Left Alliance

Summary/Abstract: Negative television political advertising has become an instrument commonly found in election campaigns in most democratic countries around the world. This article is intended to show the functioning of this element of political marketing, focusing in par-ticular on its presence on Polish soil. This article indicates the genesis of negative televi-sion political advertising, its nature, significance, and provides an analysis that included sample ads by the campaign staffs of Law and Justice, Civic Platform and Democratic Left Alliance, which were broadcast during the election campaign before the election to the European Parliament in 2009.

  • Issue Year: 13/2015
  • Issue No: 01
  • Page Range: 92-103
  • Page Count: 12
  • Language: Polish
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