POUŽITÍ KRITÉRIA PRŮMĚRNÉHO SPOTŘEBITELE
The Application of the Average Consumer Criterion
Author(s): Jan KotulaSubject(s): Policy, planning, forecast and speculation, Marketing / Advertising
Published by: Univerzita Palackého v Olomouci
Keywords: Average consumer; the EU Court of Justice; Consumer protection;
Summary/Abstract: The article deals with definition of the average consumer in European Union and its possible application. The paper presents relevant opinions about consumer behavior which are based on the cognitive studies.
Journal: Acta Iuridica Olomucensia
- Issue Year: 9/2014
- Issue No: 1
- Page Range: 63-67
- Page Count: 5
- Language: Slovak