Zróżnicowanie oferty instytucji kultury jako efekt dywersyfikacji źródeł ich finansowania
The extension of cultural institutions offer as a result of financing sources diversification

Summary/Abstract: Nowadays the perception of culture only through the prism of autotelic values and noticing ”more useful values” in it is not the only one. As a result of this process culture is seen as a “lever” of social development in a variety dimensions − from building of competence through the creation of local ties and support of personal identity formation; to the creation of social cohesion. At the same time cultural institutions often struggle with limited financial resources necessary to fulfill the role for which they have been established. The purpose of this article is to present the possibilities of cultural institutions financing in the context of the limitations on sources of funding statutory activities by broadening their product range. Literature research and statistical data confirm the progressive process of decentralization of cultural institutions funding. Governments and local governments still remain the largest support of culture in comparison with other sectors. Still; all three spheres − the government; the market and the non-profit sphere − operate simultaneously and their penetration is rather the rule than the exception. To encourage the market and the third sphere to finance cultural projects; cultural institutions should extend the range of products by less standard (classical) product adapted to the wider audience. The presented project is an example of using the sources of financing tasks performed by cultural institutions not connected with the activities they have been established for. Cultural institutions are facing funding limitations and yet have the resources which enable the unusual activity using attractive means of expression for the customer. Owing to these measures; these institutions can deliver social (including educational and integrational) content in a very interesting way.

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