UZASADNIANIE DECYZJI JAKO NARZĘDZIE MARKETINGU POLITYCZNEGO POZA OKRESEM KAMPANII WYBORCZEJ. ANALIZA ZAWARTOŚCI TRZECH TYGODNIKÓW LOKALNYCH
JUSTIFYING DECISIONS AS AN INSTRUMENT OF POLITICAL MARKETING BEYOND THE ELECTION CAMPAIGN PERIOD. CONTENT ANALYSIS OF THREE LOCAL WEEKLIES

Summary/Abstract: Contemporary election campaigns are not limited to formally determined periods. This article is based on the assumption that local authorities conduct continuous cam-paigns to canvass for votes. The intention of this article was to check how local authori-ties had justified controversial political decisions. The content of three local weeklies from Podkarpackie voivodship coming from two periods of four weeks in May-June and October-November 2012 was analysed. It was discovered that all four categories of justifying controversial political decisions were present in the publications of each weekly.

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