Нормата в процеса на пазарно търсене на храни
The norm in the process of market demand of foods

Summary/Abstract: The results from a research of the aggregate consumer’s attitudes concerning changes of the factors “income” and “time” in the process of market consumer’s demand of foods and soft drinks are presented here. The formula of satiety has been established. Through it the aggregate subjective norm in the behavior of aggregate subject of market demand and the economic results from its action have been determined.

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