Rola kluczowych kompetencji organizacji w realizacji strategii biznesu
The role of core competencies of the organization in business strategy implementation process
Author(s): Kamila SiwakSubject(s): Business Economy / Management
Published by: Szkoła Główna Handlowa w Warszawie, Fundacja Promocji i Akredytacji Kierunków Ekonomicznych
Keywords: core competencies; business strategy; intangible assets; intangible resources; intellectual capital; functions of the strategy
Summary/Abstract: In the age of globalization, it appears that a good strategy should include the perspective of the future situation of the industry and orientation on the existing capacity in the form of tangible and intangible assets. Modern concepts of strategic planning place an increasing value on the intangible resources, it concerns particularly people and their knowledge, intellectual values incorporated in the patents, documentation, databases. It exposes the role of intellectual capital as a key success factor. The core competencies of the organization that can be configured to create a real economic value play an important role in this process. Their biggest advantage is the fact that they are rare, unique and irreplaceable by other resources, hence they are difficult to copy by the competitors. The aim of this article is to present the characteristic of the core competencies of the organization and their assignment to the various functions of the strategies that can be identified in the process of its creation. The results of the literature research are a list of the key features of functional strategies and a presentation of the impact of competence on individual tasks strategy.
Journal: e-mentor
- Issue Year: 62/2015
- Issue No: 5
- Page Range: 34-39
- Page Count: 6
- Language: Polish