E-MARKETING AND E-LOGISTICS - DETERMINING ASPECTS IN DIGITAL ECONOMY
E-MARKETING AND E-LOGISTICS - DETERMINING ASPECTS IN DIGITAL ECONOMY
Author(s): Gheorghe MINCULETESubject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Carol I National Defence University Publishing House
Keywords: marketing; computer-assisted design/production; internet; cyber-marketing; marketing applications
Summary/Abstract: Within the extremely competitive business environment we are witnessing nowadays, companies and firmsare perpetually looking for ways of improving profitability while holding on to their position on the market; therefore, themore intense the competition is, the more difficult attaining success will become. In order to accomplish these objectives,companies were helped by computers through innovative software of computer-assisted design and production, as well as by the technologies pertaining to the internet. Computers play an important role in each aspect involved in a company’ssurvival, from designing and manufacturing the product, creating the client data base, controlling the inventory, marketing,advertising and sales, and actually covering the company’s overall operations. The present paper discusses a few ideas regarding the use of computers and internet in marketing and logistics as well as two scanning methods.
Journal: Bulletin of "Carol I" National Defence University (EN)
- Issue Year: 2016
- Issue No: 01
- Page Range: 24-29
- Page Count: 6
- Language: English