Tarptautinių įmonių tarpvalstybinės vidinės korporatyvinės komunikacijos valdymas
Managing Cross-Border Intern Corporate Communication of International Companies

Summary/Abstract: This paper aims to share the main results of the research which intended to explore the current strategies and models on a special area of the “internal cross-border communication” of international companies, operating in different socio-cultural environments. This study was designed to examine what strategies are available for CEOs to guide the communication in different socio-cultural environments. The research aimed to investigate the theme of “standardization or differentiation”. It was written on the basis of systematic expert interview made by CEOs of international companies having subsidiaries in Hungary.

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