PROMOTING THE ENTREPRENEURSHIP EDUCATION USING A BLENDED LEARNING APPROACH
PROMOTING THE ENTREPRENEURSHIP EDUCATION USING A BLENDED LEARNING APPROACH

Summary/Abstract: For some countries, the discussion about entrepreneurship, more related to education, seems to be a taboo topic, while for others is a trend which must be valorized. There are many European documents and strategies regarding the promotion of entrepreneurship in the higher education context, from Entrepreneurship in higher education, especially in Non-business studies”, to Lisbon Strategy 2010, Oslo Agenda for Entrepreneurship Education in Europe”, or a newest one Europa 2020 – A European Strategy for smart, sustainable and inclusive growth. This article aims to present two concrete examples of how entrepreneurship education could be promoted using a blended learning approach, based on interaction and focus on students. There will be presented how Apple company is oriented on education, not only on technology, and how iTunes U could be an important tool in teaching entrepreneurship. The second example will present an eMentoring process for developing entrepreneurship competences in an European project.

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