Ekonomiczne oddziaływanie centrów handlowych na małe miasta i obszary wiejskie w subregionie południowym województwa śląskiego
Economic impact of shopping malls in the south sub-region of the Silesian voivodeship on small towns and rural areas

Summary/Abstract: The development of shopping malls affects in different ways the outer areasof large cities. It can result in changes in the economy, labour market, consumerbehaviour, and land-use planning. The negative effect can be the disappearance of theeconomic foundations of the functioning of business entities in small towns, whichprovide services to the surrounding rural areas, while the positive effect can be thedeclining prices and improving quality of the services offered. The aim of this work isto assess the impact of shopping malls on entrepreneurs operating in small towns andrural areas, located in the southern sub-region of Silesian Voivodeship, in the zone ofinfluence of the city of Bielsko-Biała. On the basis of a survey conducted in 2012 amongentrepreneurs in selected municipalities of the Bielsko-Biała sub-region, the economicimpact of shopping centers is presented. Shopping centers are direct competition fora small number of the entrepreneurs surveyed (only 7% of the total number). Loss ofcustomers has been offset by new orders. Especially the new, friendly forms of shoppingare appreciated. Shopping malls are competition for entrepreneurs but also contribute toimproving the quality and competitiveness of the services provided.

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