Vizualna komunikacija: Politički plakat kao persuasivno komunikacijsko sredstvo
Visual Communication: The Political Poster as a Persuasive Means of Communication

Summary/Abstract: Using examples of posters from an election campaign, this paper deals with the relationship between picture and text generally, and in political discourse specifically. We focus on visual elements and text, and the ways in which they function as a communicative unit. Special attention is given to the sender’s intention and to the cognitive and emotional effects that the poster has on the receiver. These effects are based on the general social and cultural patterns from which certain mental images are created and activated through a targeted message.

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