ПРОУЧВАНЕ НА ВЪЗМОЖНОСТИТЕ ЗА ПОВИШАВАНЕ НА КОНКУРЕНТОСПОСОБНОСТТА НА ПИВОВАРНИТЕ ПРЕДПРИЯТИЯ В БЪЛГАРИЯ
EXPLORING THE POSSIBILITIES FOR IMPROVING THE COMPETITIVENESS OF BREWERIES IN BULGARIA

Summary/Abstract: Contemporary realities and the transition to a new civilizational model of development – “Knowledge-based economy” modify the ways of achieving competitiveness of enterprises. ICT, innovations and human capital are becoming major factors of corporate progress. The three listed pillars determine relevant changes in the sectoral structure of Bulgaria, especially in the brewing sub-sector; in the “architecture” of its competitive intensity and in the formation of its competitive advantages. In this respect, the purpose of this particular project study is to assess and analyze the competitiveness of Bulgarian enterprises in the brewing sub-sector at present and in the future. The paper advocates the idea that in order for the breweries in Bulgaria to be highly competitive, they have to intensively use ICT, actively implement innovations and constantly broaden and enrich the knowledge of their staff. The assessment (based on surveys and direct interviews) of the competitiveness of national brewers reveals their state and bottlenecks”, defines the main conclusions and outlines recommendations for their effective development and growth.

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