ИЗВЕЖДАНЕ НА МОДЕЛИ ЗА ИНТЕРНАЦИОНАЛИЗАЦИЯ НА БЪЛГАРСКИТЕ ФИРМИ В СФЕРАТА НА УСЛУГИТЕ
DERIVATION OF INTERNATIONALIZATION MODELS OF BULGARIAN COMPANIES IN THE SERVICES SECTOR
Author(s): Tania Gorcheva, Zdravko Lubenov, Ivaylo PetrovSubject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: internationalization;services;internationalization models
Summary/Abstract: Today internationalization in services has become an independent force that has a clear upward trend. It is formed by a variety of factors: economic, political, technological, socio-demographic and psychological. The study reveals the importance of internationalization of services for the Bulgarian economy. Theoretical formulations clarifying this process are investigated. On this basis, models are derived which explain the internationalization of Bulgarian companies in services sector from different perspectives.
Journal: Алманах Научни изследвания
- Issue Year: 17/2012
- Issue No: 17
- Page Range: 16-45
- Page Count: 29
- Language: Bulgarian
