ЕЛЕКТРОННАТА ТЪРГОВИЯ В ЗАСТРАХОВАНЕТО – ФАКТОР ЗА ПОВИШАВАНЕ КОНКУРЕНТОСПОСОБНОСТТА НА ЗАСТРАХОВАТЕЛНИТЕ ДРУЖЕСТВА
E-COMMERCE IN INSURANCE – A FACTOR FOR INCREASING THE COMPETITIVENESS OF INSURANCE COMPANIES

Summary/Abstract: The study presents the results of an empirical study of electronic commerce in insurance, conducted in 2013. The authors argue that the successful implementation of electronic sales in insurance streamlines and improves customer service in the sector. In addition, it reduces the costs, and the price respectively, of insurance policies and increases their competitiveness in the market. Proving the thesis statement is achieved through solving the following major tasks: - the extent to which insurance companies in Bulgaria use e-commerce is demonstrated through systematized and analyzed data; - the dynamics of development of electronic commerce and the structure of sold on-line insurance products are tracked; - expected benefits of sales realization due to the use of e-commerce by insurers are outlined. It is found out that the companies in Non-life Insurance industry use ecommerce as a promising and convenient way of making purchases and sales of insurance policies and as an important tool to enhance their competitiveness.

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