Istota społecznej odpowiedzialności biznesu w procesie kreowania wartości przedsiębiorstwa
The essence of corporate social responsibility in creating company value

Summary/Abstract: The intensity of the competitive processes forces companies to look for new and unique development strategies. More and more often companies build their growth strategies based on resources. Resources that are valuable and rare can lead to the creation of competitive advantage. One of the symptoms of value creation strategy is using a corporate social responsibility strategy. The article presents the types of CSR activities and their impact on enterprise value. The purpose of this paper is to present an approach to generate value using the concept of corporate social responsibility.

• Details
• Contents