ФАКТОРИ ЗА ЕФЕКТИВНОСТ В УПРАВЛЕНСКОТО ОБЩУВАНЕ
FACTORS FOR MANAGERIAL COMMUNICATION EFFICIENCY

Summary/Abstract: Many contemporary researchers in the field of management science believe that culture is a factor that is as important for the economic development as the market itself. This shows that a profound change has occurred in the basic concepts in terms of a new, people-oriented bias as well as that today there is a new type of managerial relations and communication based on values shared by managers and their subordinates in the organization. The study aims to analyse the organizational culture and the ethical values as performance factors of managerial communication. This is one of the most common and complex problems that social organizations have to deal with and which affects the efficiency of their management. The main research thesis is to confirm the importance of organizational culture and ethical values for the development and enhancement of the new socioeconomic relations in the global economy of the twenty-first century

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