POST-PROCESSING ERRORS IN ADVERTISING PHOTOGRAPHY
POST-PROCESSING ERRORS IN ADVERTISING PHOTOGRAPHY

Summary/Abstract: In order to be appealing and therefore increase the chances of the product to be sold, advertising photographs must be of a high quality from a compositional and technical perspective. For that level of quality to be reached, the raw photographs are most of the time retouched. As the post-processing technology evolved, the possibilities of photo editing became infinite. However, the more complex and advanced the post-processing operations are, the higher are the chances of making errors. This study aims to identify the most frequent post-processing errors in advertising photography, the reasons which lead to these errors, and the way in which they affect the advertising campaigns.

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