ПОНИШТАВАЊЕ ИДЕНТИТЕТА У НЕОКОЛОНИЈАЛНОМ СВЕТУ (СЛОБОДАН ВЛАДУШИЋ, МИ, ИЗБРИСАНИ, 2013)
Cancellation Of Identity In Megalopolis (Slobodan Vladusic`s We, The Deleted Ones, 2013)

Summary/Abstract: In this paper we deal with the changes in the relation of the self and alterity in a society which is seen as neocolonial. In this society new center of power (the author defines it as Megalopolis) is formed around the urban discourse. The individual is encouraged to accept a new, supranational, cosmopolitan identity and suppress its national and cultural identity. This individual is reduced to the identity of consumer who imposed a media shaped the aesthetic, ethical, and social patterns. The subject becomes dehumanized, and transforms into an object, a commodity. In his novel We, deleted ones (claimed as the forst cyber-novel in Serbian literature) Slobodan Vladušić highlights many challenges in the post-October Serbian society. In a world shaped by media, the author plays with the novelistic form, directing readers to seek allowances referred to his internet site. The heroes of the novel live between cyber games, Facebook and the reality in which they lost their ethics, their identity, and are trying to close their eyes to the crimes of which they are not related. Author shows that only by remembering who we are we can defend ourselves from becoming the deleted ones.

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