WYBRANE ZAGADNIENIA MARKETINGU TERYTORIALNEGO
SELECTED QUESTIONS OF TERRITORIAL MARKETING

Summary/Abstract: Territorial marketing has been one of the most fashionable terms recently that have fallen within the interest of public administration. Its attractiveness is connected with the concept of attention economy that provides interesting observations both concerning communication of administration with environment, and from the viewpoint of specific goods management. In the publication some views of, for example Ph. Kotler, have been analysed retrospectively. In their context, it has been indicated that territorial marketing is a purposeful and systematic activity, especially of local government administration. Moreover, in the discussion on marketing of towns and regions it has been pointed out that operation of individual units of local government based on principles of territorial marketing rests on an assumption that the purpose of local government administration is to provide satisfaction to members of the community. The paper stresses that such an indication of the purpose of the local government administration is a consequence of going away from a specific “majestic” position and turning towards actions whose essence is ideally written down in the etymology of the concept of “administration”.

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