Pozaantenowe formy rozrywki jako dopełnienie przekazów stacji radiowych w Polsce
Forms of entertainment outside the radio studio as a supplement to messages prepared by radio stations in Poland
Author(s): Paulina CzarnekSubject(s): Social Sciences, Media studies, Communication studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: radio; entertainment; tabloidisation; brand
Summary/Abstract: The situation on the contemporary media market, including radio, has led to the building of a radio network’s value becoming more than just the result of an interesting programme offer that meets listeners’ needs. Listeners also desire other elements that strengthen their attachment to a particular brand. For this reason, radio broadcasters quite often prepare for listeners different forms of entertainment that take place outside the radio studio; examples include summer concert tours, trips to well-known health resorts during winter and summer holidays, New Year’s Eve parties, special-occasion concerts, football matches, etc. This article is a review of entertainment offers that are part of a strategy of interaction with the audience outside of the radio studio and an attempt to evaluate their influence on building the market position of a radio brand.
Journal: Acta Universitatis Lodziensis. Folia Litteraria Polonica
- Issue Year: 23/2014
- Issue No: 1
- Page Range: 91-105
- Page Count: 14
- Language: Polish