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What Is (No Longer) an Image?

Iconic Difference, Immersion, and Iconic Simultaneity in the Age of the Screen Culture

Summary/Abstract: This paper starts from a presumption that the concepts of iconic difference by Gottfried Boehm and immersion by Oliver Grau should be understood as two opposing ways of understanding the nature of images today. The first one aims at making visible all the differences that exist between image and non-image, while the other considers immersion to be the reason for making images undistinguishable from physical reality and thus shifting the discourse on images from signs to phenomena and experiences. Contemporary media images, televisuality, surveillance, and manipulation with electronically produced images lead us to a completely new situation where images are not-anymore-different and not-yet-immersive. In order to explain images which are neither representations nor phenomena of virtual reality I will propose the concept of iconic simultaneity.

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