Zagadnienia prawdy i poprawności a retoryka w dyskursie medialnym
Issues of Truth and Correctness vs. Rhetoric in Media Discourse

Summary/Abstract: Following Niklas Luhmann, the author assumes that communication creates social systems. The system therefore influences the nature of communication. The impact of rhetoric on media discourse can be understood as a result of the strategy adopted by the system. What follows from the above assumption is a discussion of the notion of truth which is fundamental to media philosophy. Systems, in their adopted strategies, affect the media and use persuasion in a way that is remote from the treatment of the truth as an idea or as a condition of an ethical nature.

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