Marketing and Management Sciences Cover Image

Nauki o zarządzaniu i marketing
Marketing and Management Sciences

Author(s): Stanisław Sudoł
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: management; marketing

Summary/Abstract: In Poland and in other countries a word „management” is diversely understood. It is used in differ-ent semantic context. It is overused. Management must be perceived as one kind of a widely understood “directing” concept, next to administration, lead

  • Issue Year: 2016
  • Issue No: 45
  • Page Range: 161-172
  • Page Count: 12
  • Language: Polish
Toggle Accessibility Mode