Informacja na stronie sklepu internetowego jako instrument kreowania wartości dla klienta
Information on e-shop Site as a Tool Creating Value for the Customer

Summary/Abstract: Value for the customer and the whole process of its creation is of interest to many scientific disci-plines. The dynamic nature of changes in e-commerce results in the situation where creating value for the customer in e-commerce continues to be valid problem. The reasons for such a situation are not only changes in consumer behavior, where more and more customers use Internet as primary source of in-formation but also technological changes – the growing access to mobile technologies.The main aim of the article is to present the importance of information on e-shop site as a tool creating value for the customer.The first part of the paper justifies the research area. Within this part „e-commerce” and „value for the customer” are defined. The fact that both terms are often defined in a different way has been underlined.At the beginning of the second part, basic elements of information on e-shop site has been presented. This has been followed by detailed analysis and evaluation of the elements to determine which of them could be the most important in value creation process.At the end of the article, the author pointed out that the most important in the context of cre-ating value for the customer should be: information about the product, contact information and available forms of contact with the seller, information about the transaction.On the other hand, a relatively less important elements were: newsletter subscription, press releases on web site, access to map of the store.

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