Модни тенденции в опаковъчния дизайн. Влияние на водещи брандове върху опаковки при изделия за деца
The Latest Trends in Packaging Design. The Influence of Leading Brands on Packages for Children

Summary/Abstract: The packaging manufacturing industry is rapidly evolving and energetically developing. The barometer pointer for the promotion of a particular product depends almost entirely on the packaging. The article traces out the world trends in the packaging sector, presenting emblematic brands that have developed the fundamentals of packaging design. The earliest significant packages of the past as well as contemporary trends are analysed. The focus is on leading brands, which are trailblazers in the sector such as Coca-Cola, Walt Disney, LEGO, McDonald’s, Nestlé, Royal Dutch Shell, P&G. Children’s packages inspired by actual fashion trends not necessarily consistent with the age group of the consumer body are under consideration. The packaging design of children’s products is the essence of public taste and culture, reflecting fashion nowadays.

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